Q1 2026 Platform Metrics Methodology
How Admaxxer measured the figures cited in our April 30, 2026 milestone announcement: 5,000 active brands, $1.2 billion in tracked GMV, 92% Conversions API match rate across 8.4 million events.
Read the announcement on GlobeNewswire: Admaxxer Surpasses 5,000 Active Brands and $1.2 Billion in Tracked GMV.
The Q1 2026 numbers
Every metric cited in the announcement comes with a precise definition, the window it was measured over, and the source the count was pulled from. No rounded marketing figures — these are the numbers our internal dashboards rendered on April 30, 2026.
Active brands
5,000 active brands
- Definition
- Workspaces with at least one connected ad-platform account AND at least one tracked event in the trailing 30 days.
- Measurement window
- As of April 30, 2026.
- Source
- Internal platform data.
Tracked GMV
$1.2 billion tracked GMV
- Definition
- Cumulative purchase-event revenue ingested through Admaxxer's first-party analytics pixel since platform launch.
- Measurement window
- Inception to April 30, 2026.
- Source
- Internal platform data.
Conversions API match rate
92% CAPI match rate
- Definition
- Average match rate across all tracked events processed through Admaxxer's first-party pixel and forwarded to Meta's Conversions API. The match rate uses Meta's matched-event response (the count of events Meta successfully matched to user records) as the reference baseline. Methodology aligned with industry-standard server-side event matching.
- Measurement window
- Q1 2026 (January 1 – March 31, 2026).
- Source
- Meta Conversions API matched-event response, internal platform aggregation.
Tracked events
8.4 million tracked events
- Definition
- Pixel events ingested across the active brand cohort during Q1 2026, the denominator for the CAPI match rate calculation.
- Measurement window
- Q1 2026 (January 1 – March 31, 2026).
- Source
- Internal platform data.
Capabilities cited in the announcement
The announcement references three integration surfaces — AI providers, Model Context Protocol clients, and paste-token ad integrations. Each is enumerated below so the counts in the press release are independently verifiable.
Bring-your-own-key AI providers (10)
- OpenAI
- Anthropic
- Google (Gemini)
- xAI (Grok)
- DeepSeek
- Mistral
- Perplexity
- Together
- Cohere
- OpenRouter
Operators paste their own provider API key into workspace settings; Admaxxer does not fund AI inference at the platform level.
Model Context Protocol clients (8)
- Claude Desktop
- Claude Code
- ChatGPT Desktop
- Cursor
- Windsurf
- Codex CLI
- Cline
- Zed
Tools exposed over MCP:
- list connections
- list campaigns
- fetch campaign insights
- fetch account insights
- run whitelisted analytics queries
- read workspace context
Destructive ad-operations tools are deliberately not exposed over MCP.
Paste-token ad-platform integrations (4) plus manual CSV
- Meta
- TikTok
- Klaviyo
Manual CSV spend entry is supported for ad platforms outside the paste-token list, ensuring the blended-MER calculation stays complete regardless of source mix.
Pricing tiers
The announcement references our flat, published pricing. Tiers are differentiated on tracked-event quota and retention — every plan includes unlimited ad-platform connections, unlimited team seats, and unlimited AI chat (via the operator's own provider key). Live tier details are at /pricing.
| Plan | Price | Tracked events | Retention |
|---|---|---|---|
| Starter | $9/mo | 15K tracked events / month | 12-month retention |
| Growth | $29/mo | 100K tracked events / month | 24-month retention |
| Pro (featured) | $79/mo | 750K tracked events / month | 24-month retention |
| Scale | $199/mo | 3M tracked events / month | 24-month retention |
| Enterprise | $499/mo | 15M tracked events / month | 60-month retention |
| Platform | $999/mo | 50M tracked events / month | 60-month retention |
Annual billing is priced at 10× the monthly rate, effectively two months free. Every tier ships with unlimited ad-platform connections, unlimited team seats, and unlimited AI chat through the operator's own provider key. 7-day free trial on every plan. No credit card required.
Companion documents
- Pricing — Live tier details, annual discount, quota tables.
- Triple Whale alternative — Side-by-side comparison for non-Shopify ecom and SaaS teams.
- Hyros alternative — Attribution depth, CAPI match rate, ad-level LTV.
- Northbeam alternative — MMM, incrementality, blended MER for the mid-market.
- Metric Glossary — Companion doc — canonical formulas for every Admaxxer metric, with 3-way definitions vs. Triple Whale and Datafast.
Methodology revisions
Methodology updated 2026-04-30. Future revisions will be tracked here with date stamps.