The Google Ads integration built for blended ROAS across Search, Shopping, P-Max, Display
One-click OAuth with Google. Admaxxer reads campaign performance via GAQL, normalizes cost_micros to dollars, and surfaces blended MER alongside Meta spend — from $29/mo.
Start 7-day free trial Read the docs
7-day free trial on every plan. No credit card required. Admaxxer is a DTC analytics platform with built-in Meta + Google ad ops.
What you get
- Campaign sync via GAQL
- Every campaign, ad group, and keyword synced via Google Ads Query Language. Spend, impressions, CTR, conversions, and conversion value — normalized and stored in Tinybird.
- Cross-channel MER
- Google spend is joined with Meta spend and pixel revenue to calculate blended MER — the only number that tells you if paid is profitable in aggregate.
- Performance Max drill-down
- P-Max is a black box by default. Admaxxer surfaces the asset group, final URL, and search-term buckets Google exposes — so you can compare P-Max against your branded Search baseline honestly.
- Conversion import
- Offline conversions from your pixel can be imported back into Google Ads to improve Smart Bidding signal quality — the same pattern Hyros uses, without the five-figure invoice.
How it connects
- Click Connect Google Ads. Standard OAuth flow — Admaxxer redirects you to Google's consent screen and requests the adwords scope only (read + manage). No extra surface area.
- Select accounts to sync. MCC / manager accounts are supported: pick any subset of the child accounts under your manager. Refresh tokens are encrypted AES-256-GCM at rest.
- First insights in 15 minutes. Admaxxer issues GAQL reads against the Google Ads API, normalizes cost_micros / 1e6 to dollars, and pulls campaign + keyword + conversion data every 15 minutes.
Data Admaxxer reads
| Dimension | What Admaxxer does with it |
|---|---|
| Campaigns | Name, type (Search/Shopping/P-Max/Display), status, bidding strategy, daily budget. |
| Ad groups | Ad group name, status, default bid, joined to keyword-level spend. |
| Keywords & search terms | Match type, quality score, spend, impressions — where Google exposes them. |
| Spend (cost_micros) | Normalized cost_micros / 1e6 = USD. Fuels blended MER and channel contribution MMM. |
| Conversions | Conversion action, value, date. Reconciled against pixel revenue in the attribution view. |
| Asset groups (P-Max) | Asset group name, final URL, listing group — for the P-Max drill-down. |
Safety and security
- Refresh tokens encrypted AES-256-GCM at rest. Never logged, never leaked to the client.
- Revoke anytime at myaccount.google.com/permissions. Admaxxer purges credentials on disconnect.
- Minimum scope: adwords only. No Drive, Gmail, Analytics, or any other Google surface.
- Strict rate-limit respect — default 15,000 operations/day is never exceeded. Conservative by design.
Frequently asked
- What OAuth scope does Admaxxer request?
- Only the adwords scope — which covers read and manage on your Google Ads accounts. We do not request Drive, Gmail, Analytics, or any other Google scope. You can revoke at myaccount.google.com/permissions anytime.
- Do you support MCC / manager accounts?
- Yes. If you connect via a manager (MCC) account, Admaxxer enumerates the child accounts under management and lets you pick which ones to sync. Agencies typically connect one MCC and cover dozens of clients.
- How is cost normalized?
- The Google Ads API returns cost_micros — micro-units of the account currency. Admaxxer divides by 1,000,000 on ingest and stores dollars in Tinybird. No rounding drift, no 'off by a million' bugs.
- Is Performance Max actually visible?
- Yes, within what Google exposes. GAQL does not reveal individual creatives inside a P-Max asset group, but asset group metadata, final URLs, listing groups, and the search-term buckets Google releases are all pulled and drilled in the dashboard.
- What happens when my refresh token expires?
- Google refresh tokens are long-lived unless you revoke access, change your Google password, or the token goes unused for six months. Admaxxer refreshes access tokens automatically and surfaces re-auth prompts if a refresh token is invalidated.
Connect Google Ads in one OAuth click
7-day free trial on every plan. No credit card required.