Where are my ad-platform tokens stored?

Tokens are encrypted at rest with AES-256-GCM. The encryption key is derived from SESSION_SECRET using scrypt. Tokens never appear in plaintext logs.

How does Admaxxer compare to Datafast, Triple Whale, Northbeam, and Hyros?

Datafast-grade analytics on one side, TripleWhale-grade revenue attribution on the other, with Hyros-grade match rates — and AI analytics chat (BYOK) on top. Most teams replace at least one tool from each side; the math compounds when you do both.

Does Admaxxer have server-side tracking like Stape or Blotout?

Yes — and it is included on every plan from $9/mo, not an add-on. Server-side conversions forward to 5 platforms — Meta (Conversions API), Google Ads (Enhanced Conversions for Web), TikTok (Events API), Pinterest (Conversions API), and Klaviyo (server-side track-events) — deduplicated with the browser pixel via shared event_id. Triple Whale users typically pay $20–200/mo extra for Stape to get the same capability; Elevar charges $80–500/mo on top of attribution; Blotout starts at $499/mo because the server-side stack is their core product.

Can my pixel run on my own domain (first-party CNAME)?

Yes. Point a CNAME like t.yourbrand.com at Admaxxer’s edge. Caddy auto-issues a Let’s Encrypt certificate per merchant in seconds, and your pixel + ingest endpoints serve from your own subdomain. Cookies are first-party and requests survive Safari ITP and ad-block lists that target known tracker domains. Included on every plan — Triple Whale routes this through Stape (paid); Elevar requires a Stape bridge; Northbeam and Blotout include it at their higher price points.

How much conversion recovery should I expect from server-side tracking?

Typically 20–40% of conversions lost to iOS ATT, Safari ITP, and ad blockers come back once server-side forwarding is wired up — the exact figure depends on browser mix, ad-blocker prevalence, and how strict the ad platform was about a given event. TikTok specifically recovers around 40% because browser-pixel attribution on TikTok is the weakest of any major network. We never claim a specific number without that hedging — different stores see different recovery.

Analytics first. Your AI, your tokens.

Every visitor, every dollar — drilled to the source that moved it.

Q: What is Admaxxer?

Admaxxer is an analytics platform first — first-party pixel, real-time visitor and revenue analytics, world-class UTM-driven attribution, blended MER, and cohort LTV. Three paths to ROAS: paste a platform token, upload an ad-spend CSV, or just install the pixel and see revenue by source. One platform for the metrics that matter, the data that proves them, and the agent that acts on them — flat, predictable pricing that doesn’t punish you for growing.

Q: Do I need Meta App Review to use Admaxxer?

No. Because you supply your own long-lived Meta access token, no Meta App Review process is required.

Q: Which ad platforms are supported?

Meta Ads (Facebook and Instagram), Google Ads, TikTok Ads, and Klaviyo today via paste-token. Anything else (Reddit, Snap, podcasts) can be logged via ad-spend CSV upload.

The DTC analytics platform with built-in attribution. First-party pixel analytics, ad-level revenue attribution, and best-in-class CAPI match rates — for a fraction of the cost.

Connect any AI agent
Use from Claude, ChatGPT via MCP
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The platform

What is Admaxxer?

We’re an analytics platform first — first-party pixel, real-time visitor and revenue analytics, world-class UTM-driven attribution, blended MER, and cohort LTV. Ad ops is what you can do once you have the data. Three paths to ROAS: paste a platform token, upload an ad-spend CSV, or just install the pixel and see revenue by source — no connection required. One platform for the metrics that matter, the data that proves them, and the agent that acts on them — flat, predictable pricing that doesn’t punish you for growing.

Who it’s for

Who is Admaxxer for?

Built for teams that need one honest view of where their visitors, revenue, and ROAS are actually coming from — pixel-only or fully-connected.

DTC brands

Blended ROAS, MER, CPA, and source/medium attribution in one dashboard — so you know which channel is actually driving revenue, not just clicks.
Performance marketing teams

Manage Meta Ads and Google Ads side by side with the same attribution lens. No more flipping between Business Manager and Google Ads Editor to answer a single question.
Agencies

Multi-account reporting, client workspaces, and role-based access. Onboard a new brand, connect tokens, and deliver a client-ready dashboard in under an hour.
Founders on a budget

Flat $9-$499/mo pricing with no revenue-banded surprise invoices. Tracked-event tiers scale predictably as you grow.

New · Shipping today

Server-side tracking. First-party domain. Included.

The conversion-recovery layer everyone else sells as a $20–500/mo add-on. On Admaxxer, it ships on the $9 plan.

Server-side conversions, deduplicated

The pixel and our server fire the same conversion with the same event_id. The platform deduplicates automatically, the way they tell you to. Typically recovers 20–40% of conversions lost to iOS ATT, Safari ITP, and ad blockers — TikTok specifically claws back around 40% because browser-pixel attribution there is the weakest of any major network. Live today for Meta (Conversions API), TikTok (Events API), Pinterest (Conversions API), and Klaviyo (server-side track-events). Google Ads Enhanced Conversions for Web ships this week.

Your domain. Your cookies. Your data.

CNAME t.yourbrand.com at our edge. Caddy auto-issues + renews a Let’s Encrypt certificate per merchant; pixel and ingest endpoints serve from your subdomain — not a shared vendor CDN. Cookies are first-party, requests survive Safari ITP and ad-block lists that target known tracker domains. Triple Whale users get this via Stape (paid). Elevar requires a Stape bridge. Admaxxer ships it included, every plan.

The cost-math, plain English

Triple Whale + Stape lands at $50–200/mo on top of the Triple Whale subscription. Elevar adds $80–500/mo. Blotout starts at $499/mo because the server-side stack is their product. Stape standalone runs $20–500/mo per store. Admaxxer charges $0 extra on top of $9–999/mo plans — the surcharge column is the line item we deleted.

Features

Analytics first. Attribution that actually adds up.

A first-party analytics platform with the cleanest UTM attribution in DTC — sharper with every data source you layer on.

First-party visitor & revenue analytics

Sessions, conversions, revenue, multi-touch attribution. A premium analytics dashboard, drilled to the campaign that moved it.

Visual: an uptrending sparkline of revenue across the last 12 weeks.

World-class UTM attribution The moat

Cleanest UTM grid in DTC. Auto-normalized, hygiene-checked, joined to your real revenue. The foundation legacy attribution stacks can’t beat.

Visual: a 4-column UTM grid (source, medium, campaign, revenue) with google / cpc / brand-search at $24.1k as the top row.

Layered intelligence

Stack Shopify + Meta + Google + Klaviyo on top of the pixel. Cohort LTV, blended MER, MMM contribution — the math gets sharper with every connection.

Visual: stacked horizontal bars labelled Pixel, Shopify, Meta + Google, Klaviyo + TikTok — widest at the foundation, narrower as you stack on.

Three paths, in order of effort

Paste a Meta, Google, TikTok or Klaviyo token in 5 minutes — auto-sync overnight. Or just install the pixel for revenue-by-source (no spend, no ROAS but a full first-party analytics view). Logging unsupported platforms (Reddit, Snap, podcasts) — that’s manual entry.

Visual: three small cards labelled "Paste token (5 min, no OAuth)", "Upload CSV (manual ad spend)", and "Pixel only (rev by source)".

AI analytics chat

Ask Claude what’s working. Bring your own model key — OpenRouter, Anthropic, Google, OpenAI.

Visual: a chat exchange — "Why is MER down this week?" answered with "Meta CPMs +18% on prospecting; brand search held."

Connect any AI agent · Model Context Protocol

Use Admaxxer from Claude, ChatGPT, Codex CLI — or anything that speaks MCP.

We expose an open Model Context Protocol server. Bring your AI’s subscription and your Admaxxer data — read campaigns, revenue, attribution, MER, LTV, MMM, and run ad ops with explicit confirmation. No proprietary SDKs, no vendor lock-in.

Plus any MCP-compatible client. Read the full setup guide or check the open spec at modelcontextprotocol.io.

Compare

Analytics — vs Datafast / Plausible / Fathom / GA4

vs. Datafast, Plausible, Fathom, GA4 — analytics platforms.

Capability	Admaxxer	Datafast	Plausible	Fathom	GA4
First-party pixel (no cookie banner pain)	Yes	Yes	Yes	Yes	No
Revenue attribution (not just pageviews)	Yes	Partial	No	No	Partial
Multi-touch attribution models	Yes	No	No	No	Partial
Blended MER across all paid + organic	Yes	No	No	No	No
Cohort LTV (7 / 30 / 90d)	Yes	No	No	No	No
Real-time dashboards (sub-minute)	Yes	Yes	Partial	Partial	No
Starts at $9/mo	$9	$19+	$9+	$15+	Free

Acquisition — vs Triple Whale / Northbeam / TrueROAS / Hyros

vs. TripleWhale, Northbeam, TrueROAS, Hyros — revenue attribution platforms.

Capability	Admaxxer	Triple Whale	Northbeam	TrueROAS	Hyros
Paste-token setup (no OAuth review)	Yes	No	No	No	No
Manual ad-spend entry (no platform connection)	Yes	No	No	Partial	No
World-class UTM hygiene grid	Yes	Partial	Partial	Partial	No
MMM + forecast + incrementality	Yes	Partial	Yes	No	No
Cohort LTV across platforms	Yes	Yes	Yes	Partial	Yes
AI agent that executes (BYOK)	Yes	No	No	No	No
Starts at $9/mo	$9	$129+	$999+	$99+	$199+

One platform. Two markets it dominates. Datafast-grade analytics on one side, TripleWhale-grade attribution on the other — most teams replace at least one tool from each side, and the math compounds when you do both.

How it works

Sign up and create your workspace.
Install the pixel for first-party visitor and revenue analytics — no platform connection required to start.
Paste a token for Google Ads, TikTok Ads, Amazon Ads, and Pinterest Ads or Klaviyo in 5 minutes (no OAuth review for those), or click-OAuth Meta Ads. Auto-sync overnight.
Ask Claude what’s working via the AI analytics chat — bring your own model key from OpenRouter, Anthropic, Google, or OpenAI.

Pricing snapshot

Starter $9/mo (15k tracked events), Growth $29/mo (100k events), Pro $79/mo (750k events), Scale $199/mo (3M events). All quotas hard-capped — no overage charges. All plans include unlimited Meta + Google ad connections, unlimited team seats, and the Maxxer AI agent (BYOK). Annual billing: 2 months free. 14-day free trial on every plan. No credit card required. See the pricing page for details.

FAQ

Do I need Meta App Review to use Admaxxer?

No. Because you supply your own long-lived access token, no app-review process is required.

Where are my tokens stored?

Encrypted at rest with AES-256-GCM in your workspace database. Keys are derived from SESSION_SECRET using scrypt. See Security.

Can I self-host Admaxxer?

Admaxxer is delivered as managed SaaS. Dedicated or private deployments are scoped as Enterprise arrangements — contact sales.

What does the AI analytics chat actually do?

You ask plain-English questions like “why is MER down this week?” and Claude reads your pixel + ad-platform data to answer. Bring your own API key — OpenRouter, Anthropic, Google, OpenAI — and pay model costs at provider pricing with no markup.

Which ad platforms are supported?

Five ad platforms today: Meta Ads (Facebook + Instagram), Google Ads, TikTok Ads, Amazon Ads, and Pinterest Ads — plus Klaviyo for revenue. Meta is click-OAuth; the other four ad platforms and Klaviyo are paste-token (no OAuth review). Anything else (Reddit, Snap, podcasts) can be logged via ad-spend CSV upload.

Can I use Admaxxer with just the pixel?

Yes. Install the pixel and you immediately get first-party visitor analytics, revenue by source, and UTM attribution — no spend connections, no ROAS yet, but a full first-party analytics view of who’s driving revenue.