The Hyros alternative for DTC brands that need more than CAPI match rate
Same server-side CAPI methodology Hyros built its category around — 92% match rate measured across 8.4 million Q1 2026 events — plus blended MER, cohort LTV, Robyn-grade media-mix modeling, incrementality testing, and a Bring-Your-Own-Key AI agent that can pause campaigns. From $9/mo. 14-day free trial on every plan. No credit card required.
Start 14-day free trial See methodology
Same CAPI methodology. More analytics depth. A tenth of the entry price.
When to choose Hyros vs Admaxxer
Both tools take server-side CAPI seriously. The right pick depends on how much of your DTC analytics stack you want consolidated into one surface.
Choose Hyros if…
- You only need server-side CAPI match-rate monitoring as a standalone diagnostic.
- You already have a separate BI stack handling MER, LTV, cohorts, and forecasting.
- Your spend mix is concentrated in info-product or subscription verticals where Hyros has deep tenure.
Choose Admaxxer if…
- You want CAPI match rate as part of a full DTC analytics surface — blended MER, cohort LTV, MMM, incrementality.
- You want native Meta, Google, Amazon, Pinterest, TikTok, and Klaviyo ad ops in the same surface as your analytics.
- You want a Bring-Your-Own-Key AI agent (10 providers) that can pause campaigns with confirmation, not just chat about them.
- $9/mo entry pricing, published — not a $499/mo gate.
Side-by-side feature comparison
Competitor pricing reflects publicly listed pricing as of April 2026.
| Dimension | Admaxxer | Hyros |
|---|---|---|
| Attribution focus | Admaxxer: Blended MER + CAPI match rate + cohort LTV + MMM | Hyros: Server-side CAPI match rate |
| Pricing model | Admaxxer: Flat $9 / $29 / $79 / $199 / $499, published | Hyros: From $499/mo (publicly listed entry tier as of April 2026) |
| CAPI match rate methodology | Admaxxer: Server-side event matching against Meta's response (92% Q1 2026 avg) | Hyros: Server-side event matching |
| Cohort LTV (7/30/90d) | Admaxxer: Built-in at ad level | Hyros: Available, less granular |
| Blended MER | Admaxxer: Built-in | Hyros: Not a focus |
| MMM / incrementality | Admaxxer: OLS + adstock + 2-prop z-test (Robyn-grade Bayesian on v1.5 roadmap) | Hyros: Not included |
| Native Meta + Google ad ops | Admaxxer: Yes, with confirmation gates | Hyros: Reporting only |
| Bring-Your-Own-Key AI | Admaxxer: 10 providers (OpenAI, Anthropic, Google, xAI, DeepSeek, Mistral, Perplexity, Together, Cohere, OpenRouter) | Hyros: Not available |
| Model Context Protocol server | Admaxxer: 8 clients (Claude Desktop, Claude Code, ChatGPT Desktop, Cursor, Windsurf, OpenClaw, Cline, Zed) | Hyros: Not available |
| Storefront support | Admaxxer: Any (Shopify, WooCommerce, headless, custom) | Hyros: Agnostic |
| Free trial | Admaxxer: 14 days, no credit card | Hyros: Demo-first |
| Starting price | Admaxxer: $9/mo | Hyros: $499/mo (per April 2026 public pricing) |
What Admaxxer adds on top of CAPI match rate
The same CAPI methodology
Admaxxer uses server-side event matching against Meta's matched-event response — the methodology Hyros pioneered. Q1 2026 average match rate is 92% measured across 8.4 million events. The diagnostic surfaces per pixel, per ad account. See /methodology for the full measurement breakdown.
Full DTC analytics surface
Blended MER, cohort LTV at 7/30/90d windows (ad-level granularity), MMM with geometric adstock decomposition (Robyn-grade Bayesian on the v1.5 roadmap), and two-proportion-z-test incrementality on natural cohorts. The full DTC analytics layer most operators wire up in a separate BI tool, in the same surface as the CAPI diagnostic.
Maxxer AI — Bring Your Own Key
A native AI agent that can read every metric and pause campaigns with explicit confirmation. Bring your own API key across 10 providers — OpenAI, Anthropic, Google, xAI, DeepSeek, Mistral, Perplexity, Together, Cohere, OpenRouter — and a Model Context Protocol server that connects 8 clients (Claude Desktop, Claude Code, ChatGPT Desktop, Cursor, Windsurf, OpenClaw, Cline, Zed).
Native ad ops on 6 platforms
Paste-token connectors for Meta, Google, Amazon, Pinterest, TikTok, and Klaviyo. Pause, scale, and adjust campaigns inside Admaxxer with confirmation gates and an append-only audit log — without opening Business Manager, Google Ads Editor, or any provider's native UI.
Pricing — five plans, $9 to $499, published
Every Admaxxer plan ships unlimited ad-account connections, unlimited team seats, and the full analytics surface. Plans differentiate on tracked-event quota. Competitor pricing reflects publicly listed pricing as of April 2026.
- Admaxxer Starter — $9/mo. 25k tracked events/mo. Unlimited ad accounts + team seats. Start trial.
- Admaxxer Growth — $29/mo. 250k tracked events/mo. Unlimited ad accounts + seats. Start trial.
- Admaxxer Pro — $79/mo (most popular). 1M tracked events/mo. MMM, incrementality, forecast included. Start trial.
- Admaxxer Scale — $199/mo. 5M tracked events/mo. Everything in Pro + dedicated success manager. Start trial.
- Admaxxer Enterprise — $499/mo. Highest tracked-event quota and SLA. Start trial.
- Hyros — $499+/mo. Publicly listed entry tier as of April 2026. Verify current pricing on the vendor's site.
Frequently asked
- Does Admaxxer match Hyros's CAPI match rate quality?
- Yes. Admaxxer uses the same server-side event matching methodology — events are sent to Meta's Conversions API and we measure match rate against Meta's matched-event response. Q1 2026 average is 92% across 8.4 million events. See /methodology for the full measurement breakdown.
- Can I migrate my historical data from Hyros to Admaxxer?
- Meta and Google ad-spend history backfills automatically via their native APIs once you paste your tokens. Revenue history backfills from the Admaxxer pixel from the moment it's installed. Run both platforms in parallel until reconciliation is confirmed, then switch.
- Does Admaxxer require a separate BI stack like Hyros customers often layer on?
- No. Admaxxer ships blended MER, cohort LTV (7/30/90d at ad level), MMM with geometric adstock, two-proportion z-test incrementality, and ad-level analytics in the same surface as the CAPI match-rate diagnostic. You don't need to wire up a separate BI tool to see your full DTC picture.
- Is Admaxxer's AI agent included or sold separately?
- Included on every plan, including the $9/mo Starter tier. Operators bring their own AI provider API key (Bring-Your-Own-Key across 10 providers — OpenAI, Anthropic, Google, xAI, DeepSeek, Mistral, Perplexity, Together, Cohere, OpenRouter). Admaxxer does not fund AI inference at the platform level, so you pay your provider directly at their pricing with no markup.
- What does Admaxxer cost compared to Hyros?
- Admaxxer Starter is $9/mo. Hyros's entry tier is $499/mo per publicly listed pricing as of April 2026. Annual billing on Admaxxer is 10× monthly (two months free). Every Admaxxer plan ships unlimited ad-account connections, unlimited team seats, and the full analytics surface — plans differentiate on tracked-event quota.
Start your 14-day free trial — no credit card required.
14-day free trial on every plan. No credit card required.
Start 14-day free trial See methodology
"Hyros" is a trademark of its respective owner. References on this page are for factual identification only.