What counts as a tracked event?

Admaxxer is a DTC analytics platform with built-in Meta + Google ad ops.

## What is a tracked event? A tracked event is any discrete action that our client-side pixel captures on your site or store. Each event counts once toward your plan's monthly events allowance. ## What counts - **Pageviews** — every page load or single-page-app route change. SPA routers using `pushState`, `replaceState`, `popstate`, or `hashchange` are detected automatically. - **Custom goals** — anything you tag with `data-admx-goal="signup"` or fire programmatically via `window.admaxxer('goal', 'lead')`. Useful for marking conversions that don't have a natural URL. - **Payment hints** — when a visitor returns from a checkout flow with `session_id`, `payment_intent`, or equivalent in the URL (Stripe, Polar, Paddle, LemonSqueezy). Used to associate revenue with the originating click. - **Plus bundle auto-captures** — if you've enabled the Plus bundle (one extra script tag), we also auto-capture: clicks on tagged elements, form submits, add-to-cart, initiate-checkout, 404s, outbound link clicks, downloads, and rage-clicks. ## What doesn't count - **`identify()` calls** — used to attach an email or user ID to a visitor for cross-device stitching. Not metered. - **Server-side CAPI traffic** — events you send directly to Meta or Google from your server. We pass them through but don't bill them as pixel events. - **Internal product telemetry** — events the Admaxxer dashboard itself fires (e.g., chart-loaded). We track these in a separate datasource. - **Webhook revenue events** — when Stripe or Shopify fires a webhook to us, we attribute the revenue to the originating pageview rather than counting it as a new event. ## A worked example Imagine your store gets 1,000 visitors next month. They each browse 5 pages on average. That's 5,000 events. Of those: - 100 add an item to cart (Plus bundle adds 100 events) - 30 complete checkout (Plus bundle adds 30 initiate-checkout events; the 30 actual payments count as payment hints, +30) Total events for the month: **5,000 + 100 + 30 + 30 = 5,160 events**. The Starter plan covers 25,000 events/month — you're well under. ## What happens if you go over We email you at 80% and again at 100% of your monthly quota. Events keep being recorded — we don't drop them — but a non-blocking upgrade prompt appears on the dashboard. You can upgrade to a higher plan or contact us about a usage-based add-on. ## Why we count events this way Pricing on actions that touch the analytics layer (and thus consume Tinybird query capacity) keeps costs predictable for both sides. Authenticated server-side traffic and identity-only calls scale linearly with infrastructure that isn't event-based, so we don't bill them as pixel events. ## See also - [Read the install guide](/documentation/install) - [Understand tracked events](/documentation#tracked-events) - [View pricing](/billing)