The Northbeam alternative for DTC brands that need MMM and incrementality without enterprise pricing
Marketing-mix modeling with geometric adstock decomposition, two-proportion-z-test incrementality testing, and multi-touch attribution — plus blended MER, CAPI match rate (92% Q1 2026), cohort LTV, and a Bring-Your-Own-Key AI agent. From $9/mo. 14-day free trial on every plan. No credit card required.
When to choose Northbeam vs Admaxxer
Choose Northbeam if
- You're a $10M+ DTC brand with a dedicated data team running sophisticated MMM programs.
- Your budget supports enterprise-quoted contracts (publicly reported $1,000+/mo as of April 2026).
- You need the deepest Bayesian MMM methodology with saturation curves and priors today.
Choose Admaxxer if
- You want MMM + incrementality + multi-touch attribution + blended MER + CAPI match rate + cohort LTV + AI agent in one surface.
- You're a sub-$10M DTC brand and need entry pricing from $9/mo, not a sales call.
- You want native Meta + Google + Amazon + TikTok + Pinterest + Klaviyo ad ops with confirmation-gated agent actions.
- You want Bring-Your-Own-Key AI across 10 providers and a Model Context Protocol server with 8 client integrations.
Side-by-side feature comparison
| Dimension | Admaxxer | Northbeam |
|---|---|---|
| Attribution focus | Admaxxer: MMM + incrementality + multi-touch + blended MER + CAPI match rate | Northbeam: MMM + multi-touch + incrementality |
| Pricing model | Admaxxer: Flat $9 / $29 / $79 / $199 / $499, published | Northbeam: Enterprise-quoted, custom contracts (publicly reported $1,000+/mo) |
| MMM methodology | Admaxxer: OLS + geometric adstock, 95% CIs (Robyn-grade Bayesian on v1.5 roadmap) | Northbeam: Bayesian MMM with saturation curves |
| Incrementality | Admaxxer: Two-proportion-z-test on natural paid-vs-organic cohorts (geo-lift on v1.5 roadmap) | Northbeam: Available |
| Multi-touch attribution | Admaxxer: Yes | Northbeam: Yes |
| CAPI match rate | Admaxxer: 92% Q1 2026 avg, included on every plan (see /methodology) | Northbeam: Not a primary focus |
| Cohort LTV (7/30/90d) | Admaxxer: Built-in at ad level | Northbeam: Available |
| Native Meta + Google ad ops | Admaxxer: Yes (with confirmation gates) | Northbeam: Reporting only |
| Bring-Your-Own-Key AI | Admaxxer: 10 providers | Northbeam: Not a focus |
| Model Context Protocol server | Admaxxer: 8 clients | Northbeam: Not available |
| Free trial | Admaxxer: 14 days, no credit card | Northbeam: Demo-first |
| Starting price | Admaxxer: $9/mo | Northbeam: Enterprise-quoted (publicly reported $1,000+/mo) |
Pricing references reflect publicly available enterprise quotes as of April 2026. "Northbeam" is a trademark of its respective owner.
What Admaxxer ships on every plan
MMM with geometric adstock + 95% CIs
OLS with geometric adstock decomposition modeled on Robyn methodology. Channel contribution with 95% confidence intervals on every plan. Robyn-grade Bayesian implementation with saturation curves and priors lands on the v1.5 roadmap.
Incrementality testing
Two-proportion-z-test on natural paid-vs-organic cohorts in v1 — no holdouts required. Geo-lift incrementality on the v1.5 roadmap. Read the full methodology at /methodology.
CAPI match rate, cohort LTV, blended MER
CAPI match rate averaged 92% in Q1 2026 across the customer base. Cohort LTV at 7/30/90d at the ad level. Blended MER surfaced alongside platform-attributed ROAS. All included on every plan, not gated to enterprise.
Maxxer AI agent (BYOK) + MCP server
Bring-Your-Own-Key across 10 providers — OpenAI, Anthropic, Google, xAI, DeepSeek, Mistral, Perplexity, Together, Cohere, OpenRouter. Model Context Protocol server with 8 client integrations: Claude Desktop, Claude Code, ChatGPT Desktop, Cursor, Windsurf, OpenClaw, Cline, Zed.
Native ad ops on six platforms
Meta, Google, Amazon, Pinterest, TikTok, and Klaviyo — paste-token model, populate spend within 60 seconds. Confirmation-gated pause and budget actions. Reporting-only tools require a separate seat in Business Manager and Google Ads.
Published flat pricing
Starter $9, Growth $29, Pro $79, Scale $199, Enterprise $499 — tiered on tracked-event quota, with unlimited ad-platform connections and team seats on every plan. No revenue bands, no quote calls, no opaque enterprise contracts.
Pricing: flat plans vs enterprise quotes
Admaxxer publishes every plan and price. Northbeam quotes enterprise contracts custom — publicly reported in the $1,000+/mo range as of April 2026.
- Admaxxer Starter — $9/mo. 25k tracked events/mo. Unlimited ad accounts (Meta, Google, Amazon, Pinterest, TikTok, Klaviyo) + unlimited team seats. Start trial.
- Admaxxer Growth — $29/mo. 250k tracked events/mo. Unlimited ad accounts + seats. Start trial.
- Admaxxer Pro — $79/mo (most popular). 1M tracked events/mo. MMM, incrementality, forecast included. Start trial.
- Admaxxer Scale — $199/mo. 5M tracked events/mo. Everything in Pro + dedicated success manager. Start trial.
- Admaxxer Enterprise — $499/mo. Highest tracked-event quota. Priority support and SLA. Start trial.
- Northbeam — custom. Enterprise-quoted, publicly reported $1,000+/mo as of April 2026. Sales-assisted.
Frequently asked
- Does Admaxxer's MMM match Northbeam's depth?
- Admaxxer ships OLS with geometric adstock + 95% CIs on every plan today; full Bayesian Robyn-grade implementation with saturation curves and priors lands on the v1.5 roadmap. Northbeam runs Bayesian MMM today. For most sub-$10M DTC brands the v1 methodology is sufficient; enterprise brands with dedicated data teams may prefer Northbeam's deeper Bayesian methodology until v1.5 ships.
- Can I migrate from Northbeam?
- Meta and Google spend backfills via their native APIs; revenue backfills from the Admaxxer pixel once installed. Run both in parallel until reconciliation is confirmed.
- Does Admaxxer support enterprise multi-touch attribution?
- Yes, with cohort LTV, blended MER, and CAPI match rate as part of the same surface. Pro at $79/mo serves the same use case as Northbeam's enterprise tier for most sub-$10M DTC brands.
- What is Robyn-grade Bayesian MMM?
- Robyn is the open-source Bayesian MMM framework from Meta. Admaxxer's v1 ships geometric adstock decomposition modeled on Robyn methodology; the v1.5 release adds full Bayesian implementation with saturation curves and priors.
- What about incrementality testing?
- Admaxxer ships two-proportion-z-test on natural paid-vs-organic cohorts in v1, with geo-lift incrementality on the v1.5 roadmap.
Start your 14-day free trial
14-day free trial on every plan. No credit card required.