Stape sells server-side tracking standalone. Admaxxer includes it — plus analytics, plus attribution — for $9–999/mo.
Same server-side capability — Meta CAPI, Google Enhanced Conversions, TikTok Events API, Pinterest CAPI, Klaviyo server-track. Same first-party CNAME on your domain. Plus pixel analytics, blended MER, CAPI match rate scoring, cohort LTV, and the Maxxer AI agent — all in one platform. 14-day free trial on every plan. No credit card required.
Trusted by 5,000 active DTC brands and $1.2 billion in tracked GMV (Q1 2026, see /methodology). 92% CAPI match rate across 8.4 million events.
Start 14-day free trial See pricing
Server-side tracking on its own is half the story. The other half is what you do with the events.
The triple-stack: server-side is only one of three things you need
Stape is excellent at one job: hosting a server-side Google Tag Manager container that forwards conversions to Meta CAPI, Google Ads Enhanced Conversions, TikTok Events API, Pinterest CAPI, and a few other platforms. But to actually use the data, DTC operators end up paying for two more tools:
- Pixel analytics — Plausible, Fathom, Datafast, GA4 — for visitor sessions, UTM tracking, revenue events. $0–199/mo.
- Revenue attribution — Triple Whale, Hyros, Northbeam — for blended MER, CAPI match rate scoring, cohort LTV, MMM, multi-touch. $99–1,500/mo.
- Server-side tracking — Stape itself — for $20–500/mo per store.
Three tools, three bills, three data models, three vendor lock-ins. Admaxxer ships all three from $9/mo. Same server-side forwarding capability; pixel analytics + attribution added; one bill.
When to choose each
Choose Stape if…
- You have a deeply customized server-side GTM container with bespoke tags that aren't standard Meta/Google/TikTok/Pinterest/Klaviyo flows.
- You already have analytics and attribution covered and only need the tracking infrastructure layer.
- Your in-house analyst is comfortable wiring tags and triggers in sGTM and you don't want a managed platform.
Choose Admaxxer if…
- You want server-side tracking without configuring a Google sGTM container — paste-token per platform instead.
- You want pixel analytics AND revenue attribution AND server-side in the same surface, one bill.
- You're a multi-brand operator and don't want to pay per-store for tracking infrastructure.
- You want native Meta + Google + TikTok + Pinterest + Klaviyo ad ops (pause/scale/launch) on top of the tracking layer.
Side-by-side feature comparison
Competitor pricing reflects publicly listed pricing as of May 2026.
| Dimension | Admaxxer | Stape |
|---|---|---|
| Category | Admaxxer: Analytics + revenue attribution + server-side tracking (one platform) | Stape: Server-side tracking (sGTM hosting) only |
| Entry-tier price | Admaxxer: $9/mo | Stape: $20/mo (Lite) per store |
| Top-tier price | Admaxxer: $999/mo (Platform — 50M events) | Stape: $500/mo (Power) per store |
| Meta Conversions API | Admaxxer: Built-in. Same event_id dedup with browser pixel. 92% Q1 2026 match rate. | Stape: Yes (via sGTM container) |
| Google Ads Enhanced Conversions | Admaxxer: Built-in | Stape: Yes (via sGTM container) |
| TikTok Events API | Admaxxer: Built-in | Stape: Yes (via sGTM container) |
| Pinterest Conversions API | Admaxxer: Built-in | Stape: Yes (via sGTM container) |
| Klaviyo server-side track-events | Admaxxer: Built-in | Stape: Yes (via sGTM container) |
| First-party CNAME (your domain, your cookies) | Admaxxer: Included on every plan — Caddy auto-issues Let's Encrypt per merchant | Stape: Yes, but you bring the sGTM config + run the container |
| Configuration model | Admaxxer: Paste-token connectors per platform; no GTM-tag wiring | Stape: Requires sGTM container setup; technical lift |
| Pixel analytics layer | Admaxxer: Built-in (visitors, sessions, revenue events, UTM source/medium/campaign) | Stape: Not included — bring your own analytics tool |
| Revenue attribution | Admaxxer: Blended MER, CAPI match rate, cohort LTV (7/30/90d), 6 attribution models incl. Markov | Stape: Not included — bring your own attribution tool |
| MMM + incrementality | Admaxxer: OLS + geometric adstock + 2-prop z-test (Robyn-grade Bayesian on v1.5 roadmap) | Stape: Not available |
| Native Meta + Google + TikTok + Klaviyo ad ops | Admaxxer: Paste-token connectors; pause/scale/launch with confirmation | Stape: Not available (tracking infra only) |
| AI agent | Admaxxer: Maxxer agent on every plan; BYOK across 10 providers | Stape: Not available |
| Per-store billing | Admaxxer: One workspace covers unlimited storefronts within event quota | Stape: Priced per store (multi-brand operators pay per container) |
| Free trial | Admaxxer: 14 days, no credit card | Stape: Free tier with strict event cap |
Real cost by store size
If you only buy Stape, you'll still need an analytics layer and an attribution tool to make the events useful. Stacked, the math looks like this:
| Scenario | Stape stack | Admaxxer | Difference |
|---|---|---|---|
| Single store, <15k events/mo | $20/mo Stape Lite + ~$0–9/mo analytics + ~$80/mo Hyros-style CAPI ≈ $109/mo | $9/mo Starter (everything included) | Save ~$100/mo · 92% less |
| Single store, 100k events/mo | $50/mo Stape Mini + $9/mo analytics + ~$99/mo attribution ≈ $158/mo | $29/mo Growth (everything included) | Save ~$129/mo · 82% less |
| Mid-market, 750k events/mo | $200/mo Stape Pro + $49/mo analytics + ~$299/mo attribution ≈ $548/mo | $79/mo Pro (everything included) | Save ~$469/mo · 86% less |
| Scale, 3M events/mo | $500/mo Stape Power + $99/mo analytics + ~$499/mo attribution ≈ $1,098/mo | $199/mo Scale (everything included) | Save ~$899/mo · 82% less |
| Multi-brand operator, 4 stores | 4 × $200/mo Stape Pro = $800/mo (per-store billing) + analytics + attribution | $999/mo Platform — one workspace, unlimited storefronts in quota | Roll-up across 4 brands; one bill; one data model |
Analytics and attribution add-on pricing is illustrative based on publicly listed pricing as of May 2026 for typical DTC stack peers (Plausible/Datafast for analytics; Hyros/Triple Whale for attribution). See /methodology for measurement definitions.
What Admaxxer ships that Stape doesn't
Pixel analytics layer
First-party pixel for visitors, sessions, UTM source/medium/campaign, revenue events, custom goals, conversion funnels. Storefront-agnostic — Shopify, WooCommerce, headless, custom. Stape is tracking infrastructure only; it forwards events but doesn't show them to you in a dashboard.
Revenue attribution layer
Blended MER, CAPI match rate per pixel + ad account (Q1 2026 average: 92% across 8.4 million events), cohort LTV at 7/30/90d ad-level granularity, six attribution models (last-click, first-click, linear-all, linear-paid, time-decay, position-based) plus Markov-chain causal attribution. OLS-based MMM with geometric adstock decomposition, two-proportion-z-test incrementality on natural paid-vs-organic cohorts. Robyn-grade Bayesian MMM on the v1.5 roadmap.
Maxxer AI agent (BYOK)
Read tools (list campaigns, query metrics, get insights) and destructive-gated write tools (pause low-ROAS, update campaign budget) that require explicit user confirmation. Bring your own API key across 10 providers — OpenAI, Anthropic, Google, xAI, DeepSeek, Mistral, Perplexity, Together, Cohere, OpenRouter — and pay LLM costs at provider pricing with no markup. Plus an MCP server compatible with Claude Desktop, Claude Code, ChatGPT Desktop, Cursor, Windsurf, Codex CLI, Cline, and Zed.
Native Meta + Google + TikTok + Klaviyo ad ops
Paste-token connectors for six platforms. Pause campaigns, scale ad sets, launch new creatives — from inside Admaxxer with confirmation gates and an append-only audit log. Stape is tracking-only; you still open six different ad-platform UIs to actually run campaigns.
Per-workspace pricing for multi-brand operators
Stape is priced per store — a 4-brand operator pays for 4 sGTM containers. Admaxxer is priced per workspace on tracked-event quota — one Scale ($199/mo) or Platform ($999/mo) plan covers unlimited storefronts within quota, with roll-up reporting across brands built in.
Migrating from Stape — three steps, under an hour
- Install the Admaxxer pixel. Paste one snippet in your site head. Pixel fires alongside your existing sGTM — no conflict, no double-counting (Admaxxer fires its own event_id per event so server-side dedup behaves correctly).
- Connect your platforms. Paste your Meta long-lived System User token, TikTok token, Pinterest token, and Klaviyo API key — then connect Google Ads with one click (approve the adwords scope, pick your account). Admaxxer's server-side forwarders start firing dedup events (same event_id as the browser pixel) within ~60 seconds.
- Reconcile and switch CNAME. Run Admaxxer + Stape side by side for 7–14 days. Reconcile match rates per platform. When the numbers match, repoint t.yourbrand.com from Stape's CNAME to Admaxxer's Caddy edge and shut down the sGTM container.
Pricing — six plans, $9 to $999, published
Every Admaxxer plan ships unlimited ad-account connections, unlimited team seats, and the full analytics + attribution + server-side surface. Plans differentiate on tracked-event quota. Competitor pricing reflects publicly listed pricing as of May 2026.
- Admaxxer Starter — $9/mo. 15k tracked events/mo (hard-capped — no overage). Unlimited ad accounts + team seats. Server-side tracking + first-party CNAME included. Start trial.
- Admaxxer Growth — $29/mo. 100k tracked events/mo. Unlimited ad accounts + seats. Start trial.
- Admaxxer Pro — $79/mo (most popular). 750k tracked events/mo. MMM, incrementality, forecast included. Start trial.
- Admaxxer Scale — $199/mo. 3M tracked events/mo. Everything in Pro + dedicated success manager. Start trial.
- Admaxxer Enterprise — $499/mo. 15M tracked events/mo + SLA. Start trial.
- Admaxxer Platform — $999/mo. 50M tracked events/mo for multi-brand ops. Start trial.
- Stape — $20–500/mo per store. Server-side tracking infrastructure only. Add analytics + attribution separately. Verify current pricing on the vendor's site.
Frequently asked
- Does Admaxxer actually replace Stape, or is it just adjacent?
- Admaxxer replaces Stape's core capability — server-side conversions forwarding to Meta CAPI, Google Ads Enhanced Conversions for Web, TikTok Events API, Pinterest Conversions API, and Klaviyo server-track-events. Browser pixel + server-side fire the same conversion with the same event_id so platforms deduplicate automatically. First-party CNAME is included (Caddy auto-issues Let's Encrypt per merchant). The technical capability is the same; the configuration model is simpler (paste a token vs configure an sGTM container per platform).
- I already run server-side GTM through Stape. What does Admaxxer give me on top?
- Two product categories Stape doesn't ship: pixel analytics (visitors, sessions, UTM tracking, revenue events) and revenue attribution (blended MER, CAPI match rate scoring, cohort LTV at 7/30/90d, six attribution models including Markov, MMM, incrementality). Stape is tracking infrastructure; Admaxxer is the full triple-stack — tracking + analytics + attribution — at $9–999/mo for everything.
- What's the migration path from Stape?
- Three steps, usually under an hour. (1) Install the Admaxxer pixel — fires alongside your existing sGTM. (2) Paste your Meta long-lived token + TikTok token + Klaviyo API key, and connect Google Ads with one click (approve the adwords scope, pick your account). Admaxxer's server-side forwarding starts firing dedup events (same event_id as the browser pixel) immediately. (3) Reconcile match rates against Stape for 7–14 days, then point your CNAME at Admaxxer's Caddy edge and shut down the sGTM container. No re-tag-wiring on your site.
- How does Admaxxer's match rate compare to Stape's?
- Admaxxer's Q1 2026 Meta CAPI match rate is 92% across 8.4 million events (measured server-side against Meta's matched-event response — see /methodology). This is the same methodology Hyros and Stape use; the number you see depends on event_id quality, hashed-PII enrichment (email/phone hashing), and how cleanly your CNAME is configured. Admaxxer enriches automatically when Shopify or your storefront passes customer fields.
- Stape is technically sGTM hosting. Does Admaxxer use sGTM under the hood?
- No. Admaxxer runs its own server-side conversion pipeline (Tinybird-backed event ingestion + per-platform forwarders) rather than hosting a Google server-side GTM container. The end-user capability is the same (server-side dedupes, first-party cookies, ITP/ATT recovery), but the configuration model is paste-token-per-platform instead of tag-and-trigger-per-conversion in sGTM. If you have a deeply customized sGTM container with bespoke tags, you'll re-implement those as Admaxxer events; for the standard Meta-CAPI / Google-EC / TikTok-Events / Pinterest-CAPI / Klaviyo stack, it's a paste-token swap.
- How does first-party CNAME work? Do I need to manage TLS certificates?
- Point a CNAME like t.yourbrand.com at Admaxxer's Caddy edge. Caddy auto-issues a Let's Encrypt certificate per merchant in seconds and renews it automatically — you never touch TLS. Pixel + ingest endpoints serve from your own subdomain, not a shared vendor CDN. Cookies are first-party, requests survive Safari ITP and ad-block lists that target known tracker domains. Included on every plan from $9/mo.
- Multi-brand operator — how does pricing compare?
- Stape is priced per store, so a 4-brand operator pays for 4 containers (typically 4 × Pro tier = $800/mo just for tracking infrastructure). Admaxxer is priced per workspace on tracked-event quota — one $199/mo Scale plan or $999/mo Platform plan covers unlimited storefronts within quota. Roll-up reporting across brands is built in; no cross-account stitching required.
- Is there a free trial?
- 14-day free trial on every plan. No credit card required.
- Where can I see Admaxxer's measurement methodology?
- All milestone metrics — 5,000 active brands, $1.2 billion in tracked GMV, 92% CAPI match rate across 8.4 million Q1 2026 events — are defined with measurement windows on /methodology. The methodology page is the canonical source for any figure cited on this comparison page.
Start your 14-day free trial — no credit card required.
14-day free trial on every plan. No credit card required.
Start 14-day free trial See pricing
See also: /methodology, /documentation, /datafast-alternative, /triple-whale-alternative, /hyros-alternative.
"Stape" is a trademark of its respective owner. References on this page are for factual identification only.