Does Admaxxer track Shopify checkout steps?

No. Checkout-step tracking is handled by the Admaxxer pixel on your storefront. The four order webhooks cover revenue; the pixel covers funnel behavior.

How does Admaxxer handle Shopify refunds?

The orders/refunded webhook updates net revenue, blended MER, and LTV cohorts in real time, so dashboards never over-report on orders that were later refunded.

Can Admaxxer track orders from non-Shopify stores?

Yes. Admaxxer can ingest revenue via the pixel's revenue events and through GA4 Measurement Protocol, so WooCommerce, BigCommerce, and custom checkouts work as well.

Which Shopify events does Admaxxer track?

Admaxxer subscribes to four Shopify webhooks: `orders/paid`, `orders/create`, `orders/updated`, and `orders/refunded`. These cover paid revenue, new order creation, edits, and refunds — everything needed for accurate revenue, cohort, and MER reporting.

install

Admaxxer AI Analytics is a marketing analytics platform for ecom and SaaS teams.

Admaxxer is a DTC analytics platform with built-in Meta + Google ad ops. If you sell on Shopify, the integration question is: which Shopify events does Admaxxer track? We subscribe to a small, deliberate set of order webhooks rather than hooking every event — just the ones that drive revenue, MER, LTV, and refund accuracy.

The short answer

Admaxxer subscribes to four Shopify webhooks: orders/paid, orders/create, orders/updated, and orders/refunded. These cover paid revenue, new order creation, edits, and refunds — everything needed for accurate revenue, cohort, and MER reporting.

Full answer

The four webhooks and what each does

orders/paid — fires when payment is captured. Primary source of truth for recognized revenue. This is what feeds blended MER, ROAS, and LTV cohorts.
orders/create — fires when an order is placed (not necessarily paid yet). Used to track top-of-funnel order count and bridge the gap for cash-on-delivery and manual-payment flows where orders/paid lags.
orders/updated — fires when an order is edited (discount adjusted, line item added/removed, address changed). Used to keep revenue numbers accurate when orders are modified after creation.
orders/refunded — fires when a refund is issued. Updates net revenue, MER, and LTV cohorts in real time so you are not optimizing creative off stale gross numbers.

Why not more webhooks?

We deliberately avoid subscribing to carts, checkout steps, customer-update events, and product-update events. Those generate enormous webhook volumes that rarely change the numbers you report on. The pixel on your storefront covers funnel behavior; the four order webhooks cover revenue.

Idempotency and deduplication

Shopify retries webhooks on failure, so every incoming event is deduped by order_id + event_type + updated_at before reaching the revenue pipe. A retried webhook never double-counts.

What the data unlocks

Once the webhooks are flowing:

Blended MER updates daily against real paid revenue.
LTV cohorts — 7/30/90 day LTV per first-order creative or campaign.
Refund-adjusted ROAS — so winning creatives are not overclaiming.
CAPI purchase events can be mirrored server-side from the same paid signal.

Installing the connection

Connecting Shopify is a single OAuth flow — you grant read access to orders and webhook registration, and Admaxxer installs the four subscriptions automatically. No custom app install is required in most regions.

Still have questions?

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