Which Google Ads API version does Admaxxer use?

Admaxxer defaults to Google Ads API v17, configurable via the GOOGLE_ADS_API_VERSION environment variable for self-hosted deployments.

Does Admaxxer support Google Ads MCC accounts?

Yes. During the OAuth flow, Admaxxer lists every accessible customer ID including MCCs, and you can select which accounts to sync per workspace.

How does Admaxxer convert Google Ads cost_micros to spend?

Admaxxer divides cost_micros by 1,000,000 before any metric reaches dashboards, so spend values are always shown in standard currency units.

How does Admaxxer connect to Google Ads?

Admaxxer uses the Google Ads API (v17) with an OAuth refresh token plus a developer token. You complete a Google OAuth flow once, we store the refresh token encrypted with AES-256-GCM, and syncs run inside Google's 15,000 operations-per-day quota.

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Admaxxer AI Analytics is a marketing analytics platform for ecom and SaaS teams.

Admaxxer is a DTC analytics platform with built-in Meta + Google ad ops. For Google Ads specifically, the integration question is: how does Admaxxer connect to Google Ads? We use the official Google Ads API via an OAuth refresh token plus a developer token, query data with GAQL, and respect the default 15,000 operations-per-day quota that Google grants new developer tokens.

The short answer

Full answer

The connection flow

When you click Connect Google Ads, Admaxxer redirects you to Google's OAuth consent screen and requests the adwords scope. After you authorize, Google returns a short-lived access token plus a long-lived refresh token. We:

Validate the refresh token by listing accessible customer IDs.
Let you pick which customer IDs (linked accounts and MCCs) to enable.
Encrypt the refresh token with AES-256-GCM and store it alongside your workspace.

From that point forward, Admaxxer exchanges the refresh token for access tokens as needed and makes authenticated API calls.

GAQL queries

All Google Ads data in Admaxxer is fetched via GAQL (Google Ads Query Language). We run parameterized queries against resources like campaign, ad_group, ad_group_ad, customer, and metrics objects. One important detail we handle for you: cost_micros is always divided by 1,000,000 before it reaches dashboards, so spend values display in standard currency units without manual conversion.

Quota and rate limits

Google Ads defaults to a 15,000 operations-per-day cap per developer token before you apply for higher tiers. Admaxxer plans pulls so that a typical workspace stays far under this ceiling:

Daily full syncs are consolidated into a small number of segmented GAQL reports rather than one query per campaign.
Near-real-time insight pulls fall back to cached results if the daily quota is near exhaustion.
Write operations (pause/update/create) are only invoked via explicit user or agent confirmation.

Developer token and API version

GOOGLE_ADS_API_VERSION defaults to v17. The developer token is managed at the platform level; you never paste one in. If Google changes the API version or quota structure, we roll the version flag forward without requiring you to re-auth.

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