Can the AI agent pause or launch campaigns?

Admaxxer is a DTC analytics platform with built-in Meta + Google ad ops. A question every operator asks before giving an AI access to their ad accounts: can the AI agent pause or launch campaigns? Yes — the Claude agent has write access to Meta and Google — but every destructive action is double-gated behind an explicit in-chat confirmation, so nothing fires without you seeing exactly what it will change. ## The short answer Yes, with a hard confirmation gate. The Claude agent can pause, scale, or launch campaigns through 5 destructive tools, but each tool call requires an explicit `confirmed: true` from you in the chat before it executes. Read-only tools run without confirmation. ## Full answer ### The tool split The agent has two categories of tools: - **Read tools** (run freely): `list_campaigns`, `get_campaign_insights`, `get_account_insights`, `query_metrics`. These pull data from Meta, Google, and the Tinybird analytics pipes so the agent can answer questions about MER, ROAS, CAPI match rate, cohorts, forecasts, and more. - **Destructive tools** (gated): `update_campaign`, `pause_all_low_roas`, and the campaign-creation path. These change ad account state on Meta or Google and require explicit confirmation. ### How the confirmation gate works When you ask the agent to do something destructive ("pause all campaigns under 1.5 ROAS"), it plans the action and presents a structured preview: the exact campaigns, the intended change, and the reason. You respond with a confirm action that sets `confirmed: true` on the tool call. Only then does the agent execute. There is no "run-everything-now" mode that bypasses this. ### What it can do once confirmed - Pause individual campaigns, ad sets, or ads - Adjust daily or lifetime budgets - Bulk-pause campaigns below a ROAS threshold - Launch new campaigns based on a brief (targeting, creative, budget, objective) ### What it cannot do The agent cannot change billing, add team members, rotate tokens, or delete historical data. It also cannot reach outside the ad-account scopes you authorized — it uses your stored OAuth refresh token or pasted token, so Admaxxer's permissions ceiling is whatever you granted on the Meta/Google side. ### Audit trail Every destructive tool call is logged with the session ID, input arguments, your confirmation, and the API response. You can review the full action log on the agent's session page. ## Related questions - [How does Admaxxer connect to Meta Ads?](/faq/how-does-admaxxer-connect-to-meta-ads) - [How does Admaxxer connect to Google Ads?](/faq/how-does-admaxxer-connect-to-google-ads) - [How does Admaxxer store my credentials?](/faq/how-does-admaxxer-store-my-credentials)