Tips, guides, and insights on DTC marketing analytics, revenue attribution, MER, LTV, and AI-assisted campaign control.
iOS 14.5 took 20-40% of your conversion signal. Server-side tracking through CAPI, Events API, and EC restores most of it — here is the mechanism, ...
Triple Whale plus Stape runs $200-500/month combined for what Admaxxer bundles at $9/month. Here is the unbundling thesis and the engineering case.
A first-party tracking domain bypasses ITP, ATT, and ad blockers in one DNS change. Step-by-step setup for Cloudflare, Route 53, Namecheap, and GoD...
Three sample DTC stacks, line-by-line cost: small ($600+/mo saved), mid-market ($900+/mo), and large ($1.5k+/mo). The Admaxxer single-line replacem...
The major ad platforms just shipped CLIs for AI agents to manage campaigns. They are the keyboard — but DTC brands need an operator that reads blen...
Hedged 2026 benchmarks for Meta CPM, blended MER by vertical, CAC payback, and CAPI match rate — drawn from patterns we see across accounts we benc...
Where AI agents earn their keep (data retrieval, pattern flagging, copy drafts) and where they hurt (launching campaigns, chasing ROAS, unsupervise...
Six recurring attribution patterns we see across accounts we benchmark, including systematic Meta over-crediting top-of-funnel and chronic email un...
A clear decision framework: kill at 3x CPA target with < 3 conversions after 7 days, restructure after 6 weeks of creative fatigue, hold if within ...
Teardown format: a fictional supplements brand goes from blended MER 2.1 to 4.2 in 90 days through restructure, CAPI fix, creative culling, and 1-d...
Blended MER is honest and hard to game; MTA looks precise but is a model of models. Anchor on blended, use MTA as a directional tiebreaker.