Getting started · ~7 minute read · Last updated 2026-05-19

How to use your Admaxxer dashboard — a guided tour for first-time users

Your Admaxxer dashboard packs revenue attribution, blended marketing efficiency, live visitor activity, and a four-level ad drilldown into one screen. This page walks through every surface in plain English — what each tile shows, what happens when you click it, and what to do if a number looks off. Read this top-to-bottom on your first day, or send it to a teammate who's never logged in.

The top KPI strip — six tiles, six questions answered

The strip across the top of every dashboard is six tiles, each one answering a single question. From left to right:

  1. Live Visitors. People on your website right now (active in the last 5 minutes). The number jumps the moment someone lands; expect 0 if you just installed the pixel or you're outside peak hours.
  2. Revenue (7D). Total money your store made in the last 7 days, from your Shopify orders. The 7D suffix is the default time window — you can change it via the date picker at the top of the dashboard.
  3. Blended MER (7D). Marketing Efficiency Ratio: $X of revenue for every $1 of ad spend across all your platforms combined. Higher is better. Above 3× is usually healthy for DTC brands. MER stands for Marketing Efficiency Ratio. It's the single most useful number on the dashboard if you run paid acquisition.
  4. Ad Spend (7D). Total money spent on ads across Meta, Google, TikTok, and your other platforms in the last 7 days. If a platform is connected but showing $0, check your connection at /integrations — tokens sometimes expire.
  5. Conversions (7D). Number of orders (or signups, depending on your goals) completed in the last 7 days. On a SaaS or lead-gen workspace, this counts signups instead of orders — configurable per-site under Settings.
  6. Forecast (30D). Our projection of your total revenue over the next 30 days, based on recent trends. Updates daily as new revenue data lands. The first few weeks after install will show a wider confidence band — the model needs trend data to tighten.

Every tile carries a small "?" icon on hover. The tooltip text comes from the canonical metric glossary — same explanation in the dashboard, in emailed reports, and in the AI chat.

Click any tile to expand the drawer

The KPI strip is the headline. Click any tile and a side drawer slides in with the full decomposition. Each drawer is purpose-built for the metric:

You can pin any drawer open while exploring — the dashboard reflows. Press Esc or click outside to close. The drawer pattern mirrors how a paper map's regions zoom on click; we use it everywhere on the dashboard.

The live visitors globe

The Live Visitors drawer has two tabs — List (default) and Map. The Map tab renders a 3D globe with a country marker for every active visitor. The dot's size scales with active visitor count; the brightness with how recent the latest event was.

The globe redraws every 10 seconds. Countries that haven't had a visitor in five minutes fade out automatically — rather than fill the globe with stale dots, we surface only what's happening now.

If the globe is empty: nobody's on your site in the last 5 minutes. Widen the window in the 60-minute trend below the globe, or check for traffic during a known peak hour. On install day, fire a few pageviews from your own browser to confirm the pixel is working.

Sources & Attribution drilldown

Below the KPI strip, the dashboard's biggest surface is the Sources & Attribution table. This is where you find out which campaigns, ad sets, and individual ads are driving the revenue you saw at the top of the page.

Click any row's chevron to expand. The hierarchy is four levels deep:

  1. Channel. Direct, Organic Search, Paid Search, Paid Social, Email, Referral. The top-level rollup.
  2. Campaign. Within a channel like Paid Social, expand to see each campaign name (your "BFCM 2025 Retargeting", "Cold prospecting US", etc.).
  3. Adset. Within a campaign, expand to see each adset (audience, placement group).
  4. Ad. The leaf level — individual ad creatives with spend, revenue, roas, and Tracking Health badge.

The lens toggle (above the table) controls which numbers you see in each row:

See the dedicated drilldown documentation for the full lens semantics, the True ROAS column, and the per-row Why drawer.

Connecting ad platforms

Admaxxer ships a paste-token model — you don't go through the platform's App Review process; you generate a long-lived token from the platform's own UI and paste it into Admaxxer. Connections live at /integrations and take 2-3 minutes per platform.

Once connected, ad spend rolls into the dashboard within minutes; historical backfill walks the last 90 days sequentially per account (platform rate limits dictate the pace — usually 4-12 hours for a year of data). You'll see numbers appearing on the Sources & Attribution table as each platform's first batch lands.

Frequently asked questions

What does MER mean on my Admaxxer dashboard?
Marketing Efficiency Ratio: $X of revenue for every $1 of ad spend across all your platforms combined. Higher is better. Above 3× is usually healthy for DTC brands. Higher is better — most healthy DTC brands run between 3× and 6× MER. If your MER drops below 1×, you're losing money on ads before product cost.
How is the Conversions tile counted on the dashboard?
By default, Conversions counts completed orders from your Shopify store in the selected time window. If you've configured a custom goal (a signup, an add-to-cart, a button click) the tile counts those instead. Custom goals fire from your storefront via a track() call from the Admaxxer pixel — you don't configure them in the dashboard UI; firing the event once is enough for it to appear.
Why is the Live Visitors globe empty?
The globe shows people on your site right now — active in the last 5 minutes. If nobody's browsing in that window, it renders empty. Widen the time window in the Live Visitors drawer to see the 60-minute history, or come back during a peak traffic hour. On install day with low traffic, you can fire a few pageviews from your own browser to verify the pixel is working.
How do I filter the dashboard by country?
Click any country marker on the live visitors globe (in the Live Visitors drawer) and the dashboard scopes to that country. The chip below the globe shows your current filter — click the X on it to clear. You can also use the global Geo filter in the dashboard toolbar (the country flag icon) to scope every tile at once.
How do I replay the in-product tour?
Open the sidebar (left edge of the dashboard), scroll to the footer, and click 'Replay product tour'. The 5-step coachmark sequence restarts. You can also clear your tour-completion cookie via browser DevTools and refresh — Admaxxer treats it as a fresh visit.