TL;DR: A scheduled report is a recurring email digest of your workspace’s analytics. You pick a cadence — daily, weekly, or monthly — and a list of recipients, and the report lands in their inboxes automatically, around 8:00 AM in your workspace’s timezone. Each report compares the current period against the one before it, so the numbers always carry context instead of standing alone.
A scheduled report is a recurring email digest of your workspace’s analytics. You pick a cadence — daily, weekly, or monthly — and a list of recipients, and the report lands in their inboxes automatically, around 8:00 AM in your workspace’s timezone. Each report compares the current period against the one before it, so the numbers always carry context instead of standing alone.
Scheduled reports keep your team — and the stakeholders who don't live in the dashboard — current without anyone remembering to pull numbers. Set one up once and it keeps arriving, period after period, with the prior-period comparison baked in.
Reports live at /dashboard/reports. Click New report and fill in the single form:
Every report is a self-contained email — recipients don't need an Admaxxer login. Each one includes:
Reports send around 8:00 AM in your workspace's timezone. The period a report covers ends the day before it sends, so the data is always complete:
Each period is compared against the one immediately before it, so the numbers always carry direction (up or down, and by how much) rather than standing alone.
Use the Send test button on any report to deliver a one-off copy to yourself right now — the same content as the scheduled email. It doesn't change the schedule or affect the next real send, so it's the safe way to confirm recipients, cadence, and formatting before the first scheduled delivery.
Every report email includes a one-click unsubscribe link. Any recipient can use it to stop receiving that report — no login required. Unsubscribing removes only that address from only that report's recipient list; other reports and other recipients keep arriving as normal.
Here’s how a weekly report reads for an example store. The cadence is Weekly, so the email covers the last seven complete days and compares them against the seven days before that.
| Metric | This week | Comparison |
|---|---|---|
| Sessions | 12,840 | +8.2% vs prior week |
| Revenue (store currency) | $41,920 | +5.1% vs prior week |
| Goal conversions (Checkout Started) | 1,106 | +11.4% vs prior week |
| Top page | /products/best-seller | 3,210 visits |
| Top referrer | google / organic | 4,470 sessions |
AI executive summary (top of the email): "Traffic and revenue both grew week-over-week, led by an 11% rise in Checkout Started conversions. Organic search remained your largest source, and your best-seller product page drove the most pageviews. Revenue grew a little slower than sessions, suggesting average order value dipped slightly — worth a look if it continues."
Illustrative numbers — your report uses your own data, in your store currency.
Confirm the report is enabled on /dashboard/reports and that the recipient addresses are spelled correctly. Check that your data is connected and flowing — a report for a period with no data has nothing to send. Look in spam/promotions, then use Send test to confirm delivery to a known-good inbox.
The AI executive summary is optional. If it's toggled off, or if a summary can't be generated for a given send, it's simply omitted — the report still sends with all of its numbers intact.
The report covers a fixed completed period ending the day before it sends, while your dashboard may show a different or in-progress range. Match the dashboard's date range to the report's period and the figures will line up. Revenue is always in your store currency.
Reports send around 8:00 AM in your workspace’s timezone. A daily report covers the previous day, a weekly report covers the trailing week, and a monthly report covers the trailing month — each one ends the day before it sends, so the data is complete.
No. The report arrives as a self-contained email — anyone you add as a recipient can read it without logging in. That makes it easy to send to stakeholders, clients, or teammates who don’t use the dashboard directly.
Use the "Send test" button on the report. It delivers a one-off copy to you immediately using the same content the scheduled email will contain, without changing the schedule or affecting the next real send. It’s the fastest way to confirm recipients, cadence, and formatting are right.
When enabled, it adds a short written "what happened and why" to the top of the email — a plain-English read of the period’s notable changes in sessions, revenue, and conversions. It’s entirely optional. If you turn it off, or if a summary can’t be generated for a given send, the report still goes out with all of its numbers intact — only the narrative is omitted.
Every report email includes a one-click unsubscribe link, and any recipient can use it to stop receiving that report — no login required. Unsubscribing removes that address from that report’s recipient list; other reports and other recipients are unaffected.
First, confirm the report is enabled on /dashboard/reports and that the recipient addresses are spelled correctly. Next, check that your data is connected and flowing — a report for a workspace with no data for the period has nothing to send. Finally, look in spam/promotions folders and use "Send test" to confirm delivery to a known-good inbox. If the test arrives but the scheduled one didn’t, double-check the cadence and that the report wasn’t paused.
The report covers a fixed completed period (yesterday, the trailing week, or the trailing month) ending the day before it sends, while your dashboard may be showing a different or in-progress date range. Match the dashboard’s date range to the report’s period and the figures will line up. Revenue is always shown in your store currency, the same as the dashboard.
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