Admaxxer vs Northbeam

Admaxxer is a DTC analytics platform with built-in Meta + Google ad ops. This comparison is for growth leads evaluating Northbeam's multi-touch attribution against a tool that pairs attribution with ad ops and an AI agent. ## At a glance - Northbeam is an MTA-first platform with strong lineage in click-path modeling and enterprise DTC case studies. - Admaxxer focuses on blended MER, CAPI match rate, and cohort LTV — plus ad ops and a Claude agent. - Northbeam's MTA methodology is more sophisticated; Admaxxer's blended MER is more defensible for iOS-14-era media buyers. - Admaxxer's [pricing](/pricing) is flat and transparent; Northbeam is typically annual, sales-assisted, and several multiples more expensive. - Teams that want attribution plus the ability to pause ads in one surface choose Admaxxer. ## Who each tool is best for Northbeam has built a strong enterprise DTC customer base with a multi-touch attribution model and a reputation for rigorous lineage — they publish case studies with $10M+/mo brands and enterprise analysts love their modeling. If your team has an in-house analytics group that can operate an MTA product, Northbeam is a credible choice. Admaxxer is for operator-led teams that want attribution they can actually reason about. [Blended MER](/guides/blended-mer-vs-roas) plus [CAPI match rate](/features/capi-match-rate) plus cohort LTV is a more pragmatic stack for post-iOS-14 media buying, where MTA has known limitations. The Claude agent closes the loop so an operator can read the attribution and act on it in the same turn. ## Where Admaxxer is stronger 1. **Ad ops in the same tool.** Connect Meta and Google, pause campaigns, scale budgets. Northbeam is reporting-only. 2. **Claude agent.** Ask questions against [Tinybird pipes](/features/claude-agent) and take action on campaigns. 3. **CAPI match rate.** First-class monitoring with alerts — MTA tools often overlook server-side match quality. 4. **Pricing.** $29 / $79 / $199 published, 7-day free trial. Northbeam is typically a five-figure annual contract. 5. **Forecasting + MMM v0.1.** OLS-based forecasting and geometric-adstock MMM included, not a separate SKU. ## Where Northbeam is stronger - **MTA depth.** Their click-path modeling and lineage have more academic rigor than blended MER. - **Enterprise case studies.** More public case studies with $10M+/mo brands. - **Dedicated CS and onboarding.** White-glove onboarding and ongoing analyst support are standard. - **Reporting polish.** More mature reporting templates and stakeholder-friendly views. ## Pricing Admaxxer publishes flat plans with a 7-day free trial and no credit card required: Starter $29/mo, Pro $79/mo, Agency $199/mo. Northbeam typically sells annual contracts via a sales-assisted process, with pricing in the four-to-five-figure per month range depending on account volume and seats. For a founder-led brand or a small agency, Admaxxer's Agency tier is roughly the price of a single Northbeam seat. ## Deployment model & data ownership Admaxxer is self-host friendly — your own Postgres and Tinybird workspace. Ad tokens are AES-256-GCM encrypted in your DB. Northbeam is a managed SaaS; data lives in their infrastructure and warehouse-level exports are typically an enterprise add-on. ## When to choose which - **Choose Northbeam if:** You have a dedicated analytics team and want rigorous MTA modeling at an enterprise price. - **Choose Admaxxer if:** You want blended MER + CAPI match rate and the ability to act on it. - **Choose Admaxxer if:** You want attribution + ad ops + an agent in one tool. - **Choose Northbeam if:** Your organization requires white-glove CS and dedicated onboarding. - **Choose Admaxxer if:** Transparent, sub-$200/mo pricing is a must-have. ## FAQs **Does Admaxxer do multi-touch attribution?** Not in the classic MTA sense. v1 focuses on blended MER, CAPI match rate, cohort LTV, and geo-lift incrementality — which are more defensible post-iOS 14. **How long does setup take?** Under an hour for Meta, Google, and the pixel. No professional services required. **Can I migrate from Northbeam?** Yes — Admaxxer pulls historical Meta and Google spend via the platforms' APIs. Revenue backfills from your pixel.