Admaxxer vs Hyros

Admaxxer is a DTC analytics platform with built-in Meta + Google ad ops. This comparison is for info-product operators, coaches, and DTC brands who have been sold on Hyros's match-rate narrative and want a tool that delivers the same core metric alongside ad ops and forecasting. ## At a glance - Hyros built its brand around server-side tracking and CAPI match rate, especially in the info-product and coaching niche. - Admaxxer includes CAPI match rate monitoring alongside blended MER, cohort LTV, MMM, and ad ops. - Hyros's brand is deep in info-product circles; Admaxxer leans DTC-ecommerce. - Admaxxer [pricing](/pricing) is flat and published; Hyros is typically sales-assisted with a wide price range. - For buyers who want match-rate plus the ability to act on campaigns, Admaxxer is the one-tool answer. ## Who each tool is best for Hyros has a long track record in info-product, course, and high-ticket coaching verticals. Their server-side tracking, call-tracking, and long-window attribution (some agencies quote 60-90 day look-backs) are a strong fit for high-ticket sales funnels where the buyer journey spans multiple touchpoints over weeks. Admaxxer is DTC-native. [CAPI match rate](/features/capi-match-rate) monitoring is a first-class metric. But we also carry [cohort LTV](/guides/cohort-ltv) at 7/30/90d and [blended MER](/guides/blended-mer-vs-roas) — the metrics a DTC founder actually uses to plan next week's spend. The Claude agent closes the loop so an operator reads attribution and acts on it in one turn. ## Where Admaxxer is stronger 1. **Ad ops in the same tool.** Meta Marketing API + Google Ads API with refresh tokens. Pause, scale, launch campaigns from chat. 2. **Claude agent.** 6 tools, prompt caching, streaming SSE. Read cohorts, act on campaigns. 3. **DTC-specific metrics.** Cohort LTV, blended MER, MMM, forecasting, and geo-lift incrementality are built in. 4. **Transparent flat pricing.** $29 / $79 / $199. Hyros is notoriously opaque on price. 5. **Self-host friendly.** Your Postgres, your Tinybird workspace, AES-256-GCM encrypted ad tokens. ## Where Hyros is stronger - **Brand depth in info-product / coaching niche.** Market leadership in high-ticket sales funnels, course creators, and agencies serving coaches. - **Call tracking.** Inbound phone-call attribution is more mature than Admaxxer's v1. - **Long-window attribution.** Publicly known to offer very long look-back windows that suit high-ticket funnels. - **Established server-side pixel infrastructure.** Years of iteration on CAPI integrations with Meta specifically. ## Pricing Admaxxer publishes flat plans with a 7-day free trial and no credit card required: Starter $29/mo, Pro $79/mo, Agency $199/mo. Hyros is typically sold via a sales call and pricing varies widely by account size — publicly reported numbers range from several hundred to several thousand dollars per month. Buyers should expect Admaxxer to be 10-50x cheaper for the same account size. ## Deployment model & data ownership Admaxxer is self-host friendly. Your pixel fires into your Tinybird workspace, your data sits in your Postgres, and your ad credentials are AES-256-GCM encrypted. Hyros is a managed SaaS with their pixel and their backend. ## When to choose which - **Choose Hyros if:** You run a high-ticket info-product or coaching business with call tracking needs. - **Choose Admaxxer if:** You run a DTC ecommerce brand and want CAPI match rate plus MER, LTV, and MMM. - **Choose Admaxxer if:** You want to act on ads in the same tool. - **Choose Hyros if:** Long-window attribution for 60-90 day buyer journeys is central. - **Choose Admaxxer if:** Flat, transparent pricing matters. ## FAQs **Does Admaxxer replace Hyros's server-side tracking?** For Meta, yes — CAPI match rate is a first-class metric. Call-tracking is not in v1. **How long does setup take?** Under an hour. **Can I migrate from Hyros?** Yes — Admaxxer pulls historical Meta + Google spend via the platforms' APIs. You'll need to install the Admaxxer pixel to backfill future revenue attribution.