Tips, guides, and insights on DTC marketing analytics, revenue attribution, MER, LTV, and AI-assisted campaign control.
The major ad platforms just shipped CLIs for AI agents to manage campaigns. They are the keyboard — but DTC brands need an operator that reads blen...
Six recurring attribution patterns we see across accounts we benchmark, including systematic Meta over-crediting top-of-funnel and chronic email un...
A clear decision framework: kill at 3x CPA target with < 3 conversions after 7 days, restructure after 6 weeks of creative fatigue, hold if within ...
Hedged 2026 benchmarks for Meta CPM, blended MER by vertical, CAC payback, and CAPI match rate — drawn from patterns we see across accounts we benc...
Blended MER is honest and hard to game; MTA looks precise but is a model of models. Anchor on blended, use MTA as a directional tiebreaker.
Where AI agents earn their keep (data retrieval, pattern flagging, copy drafts) and where they hurt (launching campaigns, chasing ROAS, unsupervise...
Teardown format: a fictional supplements brand goes from blended MER 2.1 to 4.2 in 90 days through restructure, CAPI fix, creative culling, and 1-d...